25th AnniversaryCelebrationsPokemonTCG News

Don’t go to WHSmith. They won’t be selling Pokemon TCG: Celebrations early!

Pokemon celebrations WHSmith

In the UK, a high street retailer called WHSmith accidentally broke the Pokemon TCG: Celebrations release date across multiple stores this week. People flocked to the stores to try and pick up different collection boxes from unsuspecting employees unaware of when they were allowed to sell the new products. With proof of the retailer selling stock early, posts began to surface on social media leading to the early release of Pokemon TCG: Celebrations.

This morning, ASMODEE, the largest UK distributor released a statement surrounding the controversy:

“We have received multiple reports over the last few days that a small number of stores of a national retail chain were mistakenly offering Pokémon Celebrations stock for sale before the official release date of Friday 8th October.

We have worked with the retailer in question and we are now happy to confirm that these lines were removed from sale before the weekend and that they have put extra measures in place to stop this issue from happening in future.

We take the breaking of release dates very seriously and we always take action whenever evidence of this is presented to us.

If you find any retailer breaking the street date of any of the products we supply, please collect as much evidence you can (screengrabs, receipts, images etc) and send them to your Account Executive. We will investigate and if we feel that the retailer is deliberately breaking street date, sanction accordingly. Retailers caught breaking street date in the past have forfeited the right to receive any future release before the official release date and, in the case of a few repeat offenders, their trade accounts have been closed.”

With that being said, for anyone still looking for Pokemon TCG: Celebrations before its October 8th release date it looks like the window of opportunity has passed as stores will be taking huge risks in regards to future releases by selling products early.

Celebrations appeared online months ago when the product was taken from a printing facility in Virginia. Now, with the release date embargo break, there is hardly any surprise or secrecy related to the set left, an incredibly disappointing outcome for an expansion aimed at celebrating the last 25 years of Pokemon. 

In the UK, a high street retailer called WHSmith accidentally broke the Pokemon TCG: Celebrations release date across multiple stores this week. People flocked to the stores to try and pick up different collection boxes from unsuspecting employees unaware of when they were allowed to sell the new products. With proof of the retailer selling stock early, posts began to surface on social media leading to the early release of Pokemon TCG: Celebrations.

This morning, ASMODEE, the largest UK distributor released a statement surrounding the controversy:

“We have received multiple reports over the last few days that a small number of stores of a national retail chain were mistakenly offering Pokémon Celebrations stock for sale before the official release date of Friday 8th October.

We have worked with the retailer in question and we are now happy to confirm that these lines were removed from sale before the weekend and that they have put extra measures in place to stop this issue from happening in future.

We take the breaking of release dates very seriously and we always take action whenever evidence of this is presented to us.

If you find any retailer breaking the street date of any of the products we supply, please collect as much evidence you can (screengrabs, receipts, images etc) and send them to your Account Executive. We will investigate and if we feel that the retailer is deliberately breaking street date, sanction accordingly. Retailers caught breaking street date in the past have forfeited the right to receive any future release before the official release date and, in the case of a few repeat offenders, their trade accounts have been closed.”

With that being said, for anyone still looking for Pokemon TCG: Celebrations before its October 8th release date it looks like the window of opportunity has passed as stores will be taking huge risks in regards to future releases by selling products early.

Celebrations appeared online months ago when the product was taken from a distribution facility in Virginia. Now, with the release date embargo break, there is hardly any surprise or secrecy related to the set left, an incredibly disappointing outcome for an expansion aimed at celebrating the last 25 years of Pokemon. 

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John-Anthony Disotto – Ludkins Media Editor-in-Chief

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