This week’s illustration looks at McDonald’s new Pokémon TCG promotion for Pokémon 25. Happy Meals with the cards and toys are proving nearly impossible to find in North America due to scalpers and collectors alike purchasing in bulk. Promotions like this are aimed at children to spark interest in a new hobby. How detrimental is this attitude?

Illustration by Becky Appleyard
Find more of our weekly illustrations here.
For more info on #Pokemon25 follow Ludkins Media on Instagram and Facebook.